KENNETH SNG (孙明华)
Group CEO | Executive Director | Strategic Innovator & Transformation Leader
(+65) 8468 8431 | kennethsng76@gmail.com | linkedin.com/in/kennethsng76 | Singapore Citizen
EXECUTIVE PROFILE
For over 18 years, Kenneth Sng has not just managed businesses; he has transformed them. As a dynamic and visionary Group CEO and Executive Director, he spearheads strategic growth and financial performance (P&L) across the complex, multicultural landscapes of Asia Pacific, with a significant footprint in Mainland China.
Kenneth's career is a testament to driving transformative growth, optimizing operational efficiencies, and building high-performance teams across diverse markets. His strategic acumen is amplified by an unparalleled cultural understanding of Asian markets, having successfully led operations in major hubs like Singapore, Hong Kong, Shanghai, Guangzhou, Fuzhou, and Xiamen.
What truly sets Kenneth apart is his ability to catalyze sustainable, long-term growth by leveraging extensive industry knowledge and a robust network spanning Southeast Asia and Greater China. His leadership philosophy harmonizes innovation with operational excellence, making him an indispensable asset for organizations poised for expansion in Asia's rapidly evolving marketplace.
He excels at navigating intricate stakeholder relationships—from government officials to international business partners—establishing himself as a trusted advisor and strategic partner for entities mastering Asian business culture and regulatory environments.
Kenneth's leadership journey is not just about personal achievement; it's about collective elevation. Through continuous learning, he sharpens his own edge, while simultaneously empowering the next generation.
He finds profound fulfillment in mentoring resilient individuals and startups, guiding them to unlock their full potential. His focus is crystal clear: foster sustainable businesses and ignite social innovations that leave a lasting, positive impact on society.
Embracing the profound philosophy of "Ubuntu - I am because we are," Kenneth leads with a heart rooted in love and gratitude. He champions unity and collaboration, believing that together, we can collectively achieve greatness and forge a meaningful difference in the world.
PROFESSIONAL EXPERIENCE
1
Executive Leadership Era (2021 – Present)
As Group CEO, I have pioneered transformative initiatives, driving significant revenue growth and market share expansion across diverse sectors including sustainable aquaculture and critical workforce development. My leadership has consistently optimized operational efficiencies by over 20% and secured strategic market positioning, cementing a legacy of impactful organizational revitalization and doubling shareholder value.
2
Strategic Advisory Period (2018 – 2020)
During this period, I mastered critical turnaround management and strategic consulting, orchestrating comprehensive repositioning strategies that rescued and propelled struggling enterprises back to sustainable growth. My interventions led to a 30% average increase in profitability and solidified their market leadership, achieving measurable gains in competitive advantage and stabilizing distressed assets.
3
Entrepreneurial Journey (2008 – 2018)
Over a dynamic decade, I meticulously conceptualized and aggressively scaled multiple ventures across the high-growth markets of Mainland China and Hong Kong. This era was defined by forging pivotal strategic partnerships, expertly managing multi-million dollar investment portfolios, and delivering robust returns that exceeded investor expectations by 15-20% annually, significantly expanding market footprints.
4
Foundation Building (2002 – 2008)
This formative period was dedicated to cultivating indispensable foundational competencies in high-level administration and intricate relationship management. I honed expertise in mastering complex operational frameworks and sophisticated stakeholder engagement, establishing the bedrock for future executive success and cross-cultural leadership through successful execution of over 50 key projects and streamlining core processes by 25%.
GROUP CEO | Lim Shrimp Organization
May 2025 – Present | Singapore
Kenneth currently serves as Group CEO of Lim Shrimp Organization, where he leads strategic direction, profitability management, and operational excellence for a pioneering sustainable aquaculture business. This role represents the culmination of his extensive experience in strategic leadership and his commitment to sustainable business practices.
Strategic Direction
Shaping the long-term vision and growth trajectory of the organization.
Operational Excellence
Ensuring peak efficiency and productivity across all business units.
Sustainability Initiatives
Integrating eco-friendly practices in aquaculture for long-term impact.
Market Expansion
Identifying and seizing new opportunities for global reach and market penetration.
Key Initiative: SGX Public Listing
Kenneth is spearheading one of the most significant corporate initiatives in Singapore's aquaculture sector: navigating the company's public listing on the Singapore Exchange (SGX).

Complex Transaction: This involves a sophisticated reverse takeover with Advanced Systems Automation, demanding deep expertise in corporate finance, regulatory compliance, and stakeholder management.
His leadership combines strategic foresight with tactical execution, ensuring alignment among all stakeholders—employees, investors, and regulatory bodies—throughout this complex process.
Kenneth's vision for the organization aligns with Singapore's broader goals of food security and sustainable development, positioning the company as a leader in responsible aquaculture practices.
EXECUTIVE DIRECTOR | Advanced Systems Automation
Mar 2025 – Present | Singapore
Corporate Governance
Working directly with the Board to review and investigate past transactions, ensuring transparency and accountability in all corporate activities.
Operational Control
Leading efforts to regain control of the Group's subsidiaries in Malaysia, implementing robust governance structures and operational oversight mechanisms.
Change Management
Aligning efforts across the Group to ensure continued smooth and effective operations following a significant change in leadership, maintaining business continuity while implementing improvements.
Kenneth's role as Executive Director at Advanced Systems Automation showcases his expertise in complex corporate restructuring and governance. This position requires exceptional skills in crisis management, stakeholder communication, and strategic realignment - all areas where Kenneth has demonstrated proven capabilities throughout his career.
His approach to this challenging mandate involves careful analysis of existing structures, implementation of best practices in corporate governance, and strategic communication with all stakeholders to ensure transparency and build confidence in the organization's future direction.
SENIOR CONSULTANT | Workforce Singapore
Jan 2021 – Dec 2024 | Singapore
4
Years of Impact
Transforming careers and organizations
1600+
Executives Coached
Executive development success stories
130+
Leaders Mentored
C-Suites / Public Officials
During his tenure as Senior Consultant with Workforce Singapore, Kenneth played a pivotal role in Singapore's national workforce development initiatives. His expertise in leadership development and executive coaching has guided numerous professionals into successful career transitions and advancement opportunities.
Kenneth's influence extended far beyond individual coaching sessions. As a spokesperson for the Jobs & Skills Initiative, he became a recognized thought leader, appearing on prominent media channels including CNA and The Straits Times. His insights on workforce transformation, skills development, and career transition strategies have shaped public discourse on Singapore's evolving employment landscape.
His approach to executive coaching combines deep understanding of Asian business culture with international best practices, making him particularly effective in helping professionals navigate cross-cultural business environments. Kenneth's coaching methodology emphasizes strategic thinking, cultural intelligence, and leadership presence - skills essential for success in the Asia-Pacific region.
The media recognition Kenneth received reflects his ability to communicate complex workforce development concepts to diverse audiences, from government officials to corporate leaders to job seekers. His thought leadership has contributed to policy discussions and strategic initiatives aimed at enhancing Singapore's competitiveness as a global business hub.
DIRECTOR / STRATEGIC ADVISOR | SN-RIVERWOOD
Sep 2018 – Dec 2020 | Singapore
Kenneth's role at SN-RIVERWOOD represents one of his most significant turnaround achievements, demonstrating his ability to transform struggling organizations into market leaders through strategic vision and operational excellence. His comprehensive approach to business transformation encompassed every aspect of the organization, from operational processes to market positioning.
Strategic Turnaround
Spearheaded a comprehensive organizational transformation that led to a strategic merger and significantly enhanced market position within the competitive logistics sector.
Innovation Leadership
Introduced two groundbreaking product lines: Halal-certified cold storage and Reverse Logistics, addressing unmet market needs and creating new revenue streams.
Government Recognition
The company received official recognition from the Ministry of Trade and Industry Singapore in 2019 for pioneering Singapore's first halal-certified cold storage facility.
Strategic Partnerships
Cultivated robust relationships with stakeholders and forged strategic alliances with global logistics leaders, significantly expanding the company's network and capabilities.
The halal-certified cold storage initiative was particularly significant, as it addressed a critical gap in Singapore's food supply chain while aligning with the nation's broader goals of food security and multicultural inclusivity. This innovation required deep understanding of regulatory requirements, cultural sensitivities, and market dynamics - expertise Kenneth leveraged to create a first-mover advantage in this specialized market segment.
CO-FOUNDER & CEO | GROUP-INFINITUS
Sep 2008 – Nov 2013 | Hong Kong | Shanghai | Fuzhou | Guangzhou
Kenneth's entrepreneurial journey with GROUP-INFINITUS showcased his ability to identify and capitalize on opportunities in China's rapidly expanding energy sector. As Co-Founder and Chief Executive Officer, he built the company from the ground up, establishing it as a key player in driving efficiency and innovation within the Chinese oil and gas industry.
His strategic vision led to the establishment of crucial partnerships, most notably becoming a key strategic partner of PetroChina, one of China's largest state-owned enterprises. This relationship required exceptional diplomatic skills, cultural understanding, and business acumen to navigate the complex landscape of China's energy sector.
Kenneth's most groundbreaking achievement during this period was his contribution to pioneering joint ventures, including work on what would become the world's first offshore oil shale project. This innovative initiative required cutting-edge technical expertise, substantial financial coordination, and strategic partnerships across multiple international markets.
5
Years
Building energy sector presence
4
Cities
Multi-city operations across China

Historic Achievement: Contributed to the world's first offshore oil shale project, pioneering new frontiers in energy extraction technology.
The success of GROUP-INFINITUS under Kenneth's leadership demonstrates his ability to scale operations across multiple Chinese markets while maintaining strong relationships with both government entities and private sector partners. His multicultural approach and deep understanding of Chinese business practices were instrumental in the company's rapid growth and strategic positioning within the energy sector.
EXECUTIVE DIRECTOR & CIO | Asian Single-Family Office
Jan 2008 – Aug 2018 | Hong Kong
$500M
Assets Under Management
Strategic portfolio management and investment oversight
10
Years of Excellence
Consistent performance and strategic growth
2
Regions
Southeast Asia and Mainland China operations
Kenneth's decade-long tenure as Executive Director and Chief Investment Officer at an established Asian single-family office represents a masterclass in wealth management and strategic investment. Managing an Asset Under Management (AUM) of USD 500 million required exceptional financial acumen, risk management expertise, and the ability to navigate complex global financial markets.
His role extended far beyond traditional investment management, encompassing strategic business development, family office operations, and high-level relationship management with ultra-high-net-worth individuals. Kenneth's approach combined rigorous financial analysis with deep cultural understanding, enabling him to identify and capitalize on unique opportunities across Asian markets.
A significant aspect of Kenneth's contribution was his leadership in philanthropic initiatives across Southeast Asia and Mainland China. This responsibility required careful balance between financial stewardship and social impact, demonstrating his commitment to creating value beyond pure financial returns. His philanthropic work strengthened community relationships and enhanced the family office's reputation as a responsible corporate citizen.
The trust placed in Kenneth to manage such substantial assets over an extended period reflects his proven ability to deliver consistent results while maintaining the highest standards of fiduciary responsibility. His success in this role established him as a respected figure within Hong Kong's elite financial services community.
PRINCIPAL PRIVATE SECRETARY | Established Asian Family
Mar 2002 – Dec 2007 | Xiamen | Fuzhou
1
Confidential Support
High-level administrative excellence
2
Strategic Coordination
Complex initiative facilitation
3
Diplomatic Relations
Government and business networking
Kenneth's foundational role as Principal Private Secretary to the Chairman of an established Asian family provided him with unparalleled exposure to high-level business operations and strategic decision-making processes. This position required exceptional discretion, cultural sensitivity, and the ability to manage confidential information while facilitating complex strategic initiatives.
During this formative period, Kenneth orchestrated numerous trade delegations that strengthened business relationships between China and international partners. His role in these diplomatic and commercial initiatives required deep understanding of protocol, cultural nuances, and business etiquette across multiple Asian markets.
Perhaps most significantly, Kenneth cultivated strong relationships with senior politicians and business leaders throughout Asia during this period. These connections, built on trust and mutual respect, would prove invaluable throughout his subsequent career. His ability to navigate complex political and business hierarchies established him as a trusted intermediary and strategic advisor.
The six-year tenure in this demanding role provided Kenneth with comprehensive training in executive support, strategic communication, and relationship management. The skills and network developed during this period became the foundation for his subsequent success as an entrepreneur, investor, and business leader across the Asia-Pacific region.
PROFESSIONAL AFFILIATIONS
China-ASEAN Business Council
Special Advisor to the Executive President
Providing strategic guidance on cross-border business initiatives and fostering economic cooperation between China and ASEAN member nations. This role leverages Kenneth's extensive network and deep understanding of both markets to facilitate meaningful business relationships and investment opportunities.
All-China Federation of Returned Overseas Chinese
Economic Advisor
Contributing economic expertise and strategic insights to support the Federation's mission of connecting overseas Chinese communities with mainland China. This position reflects Kenneth's unique position as a bridge between international business practices and Chinese market dynamics.
Singapore University of Technology and Design
Mentor and Entrepreneur-in-Residence
Sharing practical business experience and strategic insights with the next generation of entrepreneurs and business leaders. Kenneth's role involves mentoring students, contributing to curriculum development, and providing real-world perspectives on Asian business practices.
Kenneth's professional affiliations reflect his commitment to fostering economic cooperation and knowledge sharing across the Asia-Pacific region. These positions leverage his extensive experience and network to contribute meaningfully to regional business development, education, and cross-cultural understanding. His involvement in these prestigious organizations underscores his reputation as a trusted advisor and thought leader in Asian business circles.
ADDITIONAL SKILLS & INTERESTS
Languages
95%
English
Native proficiency
95%
Mandarin
Native proficiency
75%
Teochew
Conversational
70%
Cantonese
Conversational
Kenneth's multilingual capabilities are essential assets in his cross-cultural business leadership. Being effectively bilingual in English and Mandarin positions him perfectly for the increasingly connected Asia-Pacific business environment, while his conversational abilities in Teochew and Cantonese demonstrate deep cultural roots and appreciation for regional diversity.

Leadership Philosophy: Kenneth believes that diverse personal interests and physical activities contribute to mental agility and creative problem-solving in business contexts.
Personal Interests
Tennis
Avid player who appreciates the strategic thinking and quick decision-making that tennis develops - skills that translate directly to business leadership and competitive strategy.
Cycling
Passionate cyclist who values the endurance, goal-setting, and persistence required for long-distance cycling as metaphors for sustained business success.
Golf
Dedicated golfer who recognizes golf's importance in Asian business culture as a platform for relationship building and strategic discussions.
Equity & Inclusion
Committed advocate for advancing equity and inclusion in business, leveraging his multicultural experience to promote diverse and inclusive workplace environments
Connect with Kenneth
Whether you're seeking strategic guidance, exploring new opportunities in the Asia-Pacific market, or simply wish to exchange insights, Kenneth invites you to reach out. He values meaningful connections and is dedicated to fostering growth and understanding.
One-on-One Coaching
Unlock your full potential with personalized coaching sessions. Kenneth offers tailored mentorship to help you navigate leadership challenges, refine your strategic thinking, and accelerate your professional development.
Navigating China & ASEAN Markets
Gain unparalleled insights and strategic advantage in the complex China and ASEAN markets. Kenneth provides expert consulting services, leveraging his deep cultural understanding and extensive network to guide organizations through market entry, expansion, and strategic partnerships.
Informal Conversations & Tea
Kenneth is always open to a casual chat. Whether it's to discuss industry trends, leadership philosophies, or cultural nuances, he welcomes the opportunity for an engaging conversation over a cup of tea.
Why Connect with Kenneth?
Kenneth brings a unique blend of cross-cultural leadership, strategic acumen, and a commitment to fostering diverse and inclusive environments. His native proficiency in English and Mandarin, coupled with a deep appreciation for regional diversity, positions him as an invaluable resource for personal and organizational growth, especially in the Asia-Pacific business landscape.
Ready to take the next step or simply curious to learn more?
Get in Touch